PROMOTIONAL ACTIVITY REPORT
WOW Philippines Bus Ad campaign
WOW Philippines Taxi Ad campaign
From January to April, a fleet of 50 taxis in Singapore
will be flying the flag for Philippine tourism. The 50 cabs,
spotting in the colourful livery of WOW Philippines’ many
attractions, will serve as mobile advertisements for tourism
to the Philippines. DOT Tourism has high hopes
that the campaign will help “drive” tourism figures to the
Philippines from Singapore.
31 January was the start of the WOW Philippines Taxi
Ad Campaign marked by an inaugural motorcade of 25 SMRT
taxis. Her Excellency Belen F. Anota, Ambassador of the
Republic of the Philippines and Undersecretaries Oscar
Palabyab and Eduardo Jarque of the Philippine Department of
Tourism in Manila and Tourism Attaché to Singapore Mrs.
Gerosel Siquian led the flag-off.
The WOW Philippines Taxi Campaign is composed of 50 taxis
running around the island and available to commuters from
January 23 to April 24, 2007.
WOW Philippines MRT Ad campaign
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